Is January a Good Time to Sell or Let a Property?

As we settle back into the new year, one question we’re frequently asked at Martin Property Consultants is whether January is a good time to sell or let a property.

January is often overlooked, with many owners believing spring is the only time to achieve a strong result. However, this isn’t always true. In fact, January can offer real advantages for sellers and landlords — depending on your circumstances and goals.

So, is January a good time to sell or let? Let’s take a closer look.

Buyer & Tenant Activity in January

Despite the quieter reputation, January attracts a serious audience.

• Buyers are motivated after the Christmas break and ready to act
• Tenants are relocating for new jobs, colleges, or lifestyle changes
• Fewer “window shoppers” — more people who are financially prepared

In many cases, enquiries may be lower than peak spring months, but the quality of enquiries is higher.

The Benefits of Selling or Letting in January

Less Competition
Many owners wait until spring, meaning fewer properties on the market now. Less competition helps your property stand out.

Motivated Viewers
Anyone viewing in January is usually doing so with intent — they’re not casually browsing.

Faster Decision-Making
Buyers and tenants often want to secure a property early in the year so they can settle in quickly.

Early-Mover Advantage
Selling or letting now positions you ahead of the spring rush and avoids backlogs with solicitors, contractors, or viewings.

Are There Any Downsides?

January isn’t perfect for everyone.

• Presentation matters more — dark evenings and winter weather mean lighting and staging are key
• Families with children may prefer to move closer to summer
• If your property needs work, spring may offer better conditions for improvements

That said, these challenges are manageable with the right preparation and marketing.

Who January Works Best For

January is particularly effective if you are:

• A landlord seeking reliable tenants quickly
• A seller with a well-presented, turnkey property
• An investor looking for decisive buyers
• Anyone prioritising speed and certainty over maximum footfall

Should You Act Now or Wait?

There’s no single “perfect” time — but January is far from a bad one.

If your property is ready and priced correctly, listing now can lead to:

• Strong interest from motivated buyers or tenants
• Less competition
• A smoother, more focused process

Spring will always be busy — but getting ahead of it can be a smart move.

Thinking of Selling or Letting?

Get in touch today for a no-obligation consultation.