Entering a Busy Sales Season

There’s a definite sense of momentum in the property market as we move into the second half of the year, and at MProperty, we’re seeing that activity first-hand.

Since the beginning of the month, we’ve already had a number of properties go Sale Agreed, with strong levels of interest from buyers across a range of property types and price points. It’s an encouraging sign and one that reflects what we’re seeing more broadly: buyers are active, good properties are attracting attention, and sellers who are well prepared are in a strong position to take advantage of the market.

With the traditional busy sales period approaching, we expect this momentum to continue.

Why the next few months matter

The period from late summer through autumn can be one of the busiest times of the year for property sales. Buyers who have been watching the market over recent months are often ready to make a move, while sellers are looking to take advantage of increased buyer activity.

For anyone considering selling, preparation is key. Understanding your property’s current market value, presenting it properly and having a clear sales strategy can make a significant difference.

And while the majority of our properties are brought to the open market, there is another route that continues to play an important role in our business: off-market sales.

Off-market sales: what are they?

An off-market sale is where a property is offered to a select group of potential buyers without being publicly advertised across the wider property portals.

At MProperty, we may recommend this approach where we believe it is appropriate for the property and the seller’s circumstances.

It’s important to stress that an off-market sale isn’t about keeping a property secret or avoiding the market altogether. Instead, it can be a targeted way of testing buyer demand and approaching buyers who we know may have an interest in a particular type of property.

Our established network of active buyers can be particularly valuable here.

What are the advantages?

There are a number of reasons a seller may consider an off-market approach.

Privacy: Some homeowners simply don’t want their property publicly advertised. An off-market sale can provide a greater degree of discretion.

Targeted marketing: Rather than waiting for buyers to find the property, we can approach buyers already registered with us who may be actively looking for something similar.

Speed: Where we have a suitable buyer already on our database, an off-market transaction can sometimes move more quickly than a traditional marketing campaign.

But there are considerations too

Off-market isn’t necessarily the right strategy for every property.

The biggest consideration is exposure. A property that is publicly marketed has the potential to reach a much larger pool of buyers, creating greater competition and, in some circumstances, helping to achieve the best possible price.

There is also the question of timing. If an off-market campaign doesn’t generate the right level of interest, we may recommend bringing the property to the open market to maximise exposure.

That’s why we don’t view off-market sales as a one-size-fits-all solution. The right approach depends on the property, the seller, the circumstances and the current level of buyer demand.

Why do we do off-market sales?

Quite simply, because our clients’ circumstances are different.

As an agency, our role isn’t just to put a property online and wait for enquiries. It’s about understanding the market, knowing our buyers and creating the right strategy for each individual property.

Sometimes that means a full public campaign across the major property portals. Sometimes it means quietly approaching a number of suitable buyers first. And, in certain circumstances, the best strategy can be a combination of both.

Our buyer database and relationships with active purchasers mean that we can reach people who may be ready to act when the right property becomes available.

Thinking of selling?

With a number of recent sales already agreed and buyer activity building, now is a good time to start thinking about your options if you’re considering selling in the coming months.

Whether you’re looking for a traditional public campaign or would like to explore the possibility of an off-market sale, we’d be happy to have an initial conversation.

There is no obligation and no one-size-fits-all approach. We can look at your property, discuss the current market and explain the different options available to you.

Get in touch today to arrange a confidential, no-obligation appraisal and find out what your property could achieve in the current market.